Charity Logo Design
For charities, a logo is important because it helps the public to recognise their brand. This leads to increased trust which also leads to donor acquisition.
Client Design Request :
A logo design that is simple and appealing to the target audience
The Three Little Birds is a charity based around fitness and counselling for 6 – 25 year olds. Helping to bring awareness and coping strategies for mental health, anxiety and obesity. The charity will help in identifying the underlying cause and potential triggers to minimise repeat episodes. Counselling is based on a confidential 1-1 chat, the fitness will be a group and 1-1 session. The three little birds name signifies the transition stages of school life i.e. Infant to Primary, Primary to Secondary, Secondary to sixth form or work.
The Logo Design Solution
The nest signifies the turmoil that the client is facing and feels trapped within, the flying bird signifies the freedom the client feels after connecting with the Three Little Birds charity.
The birds represent the different stages a client will go through from blue (head down, withdrawn) to yellow (looking up and can see the end goal) to red (free of physical and mental restraints, powerful, strong and in control).
The logo was provided in both portrait and landscape orientation for added versatility.