What is Google My Business?
If you have a business and you’ve never heard of Google My Business, also known as GMB for short, you are missing out on lots of potential customers! Google My Business is a great tool that allows businesses with physical and service based locations, manage how they appear on Google Maps and Serps (Search Engine Results Pages).
Why do I need a Google My Business Page?
There are many reasons for a local business to have a Google My Business page, here are a couple of really important ones:
– If you have a physical store or premises, Google My Business makes it really easy for customers to find your location.
Imagine you have a restaurant in Doncaster, Google My Business makes it so simple for customers to find your restaurant location in Google Maps quickly and easily. You can also add facilities so customers can see at a glance whether your restaurant and premises are suitable for them.
- Creating a GMB account can really improve your local rankings by dramatically increasing your search visibility!
So, your bath starts leaking through the kitchen ceiling and you need to find a plumber. There are many words you could enter into the search bar but for arguments sake, lets say you added ‘plumber in Doncaster’
On the first page of the Google SERPS, above the organic listings and below the paid ads, you will notice a map section showing three local businesses matching your search.
These are known as the ‘Map Pack’ or the “Local Pack” and are highly sought after positions within the Google search pages and for good reason.
When potential customers are looking for local businesses on Google, they are very high up in the buying cycle and are normally ready to make a purchase or very interested in making one.
Customers aren’t going to google ‘Plumber in Doncaster’ to learn how to fix a tap, they do so because they need a plumber in their local area to enquire about services and get quotes for a potential job. If you have a local plumbing business, it’s good to be seen when potential customers are looking for your services on Google.
“The best place to hide a dead body is the second page of Google search” - Anonymous
Although there are lots of variables that can affect the Map Pack and a business appearing on page one of Google, having a Google My Business page is a must to get your business as high up the SERPS as possible.
Where can I find Google My Business Services?
If you’d like a Google My Business page claimed, set up, optimised or even managed to help you rank higher in google and boost your local rankings, please click here to see the Google My Business Services available.