Inspire Social Media Campaign
Your social media channels when utilised correctly, can be an effective way to increase brand awareness, generate sales and create a genuine relationship with your audience.
Client Design Request :
A Social Media Campaign with supporting images to bring awareness to Inspire and dementia care services.
Inspire wanted to increase brand awareness and highlight the care they provided for those that were living with dementia on Facebook as well as boost their presence in search engines.
Social Media Campaign Solution
I decided that I would create a long form blog post targeting relevant keywords to give Inspire a boost in the search engines. The SEO optimised blog post was compiled using research to provide useful, engaging content to their target audience. This info was then deconstructed and snippets were used on Social Media to generate engagement and awareness. Facebook insights were analysed to determine when their audience were online and most likely to engage.
Here is a link to the blog post: Click here