Food Company Logo Design

Your logo design is a big part of your brand identity. It can tell potential customers who you are, what you stand for and why they should spend their money with you rather than your competitors.

Client Design Request :

a very simple brand logo, which encapsulates all of the below information.

Olive Hill is a beautiful 20 acre farm in Sabina, Italy, an hour north of Rome. A British couple embarking on an exciting adventure of becoming farmers in Italy are the lucky owners. They approached me as they wanted a brand logo designed.

The farm will be producing single estate, extra virgin olive oil from the 400 olive trees. They also have nuts from the 200 trees and in future will be producing honey, jams, pickles and marmalades and wine from the small vineyard.

My client was also considering an “adopt an olive tree” programme as well as bed & breakfast accommodation.
The brand values provided were: Home made, high quality, high provenance, ethical and environmentally conscious. 

The Logo Design Solution

As the brand values included handmade and high quality, I felt that the logo should reflect this. I gave it a personal touch by using a handwritten style typecase. The spiral beginning of the ‘O’ (the origin) reinforces the brand message as spirals symbolise growth and creation.

As there was such a large scope for expanding the Olive Hill brand, I felt that the graphic that accompanied the logo needed to be something that could be applied to all future products/activities related to Olive Hill.

The olive branch that interwines ‘Olive Hill’ fits the criteria and also symbolises the undulating landscape on which the land lies. I decided that ‘Sabina’ should be done in an italian style serif typeface to emulate it’s history. The typeface is actually based on classic Roman letterforms and contrasts beautifully with the handwritten font.

The whole logo has a feeling of farmers markets which is where the target audience would frequent and I feel it explains very well about it’s history: ‘English farmers in Italy’.
Olive Hill Logo Design
olive hill honey
Olive Hill Sign
Drina was recommended to us by a mutual friend who she has done work for. I had really struggled to articulate the vision for our brand with other designers, but Drina asked all the right questions, which enabled me to give a very specific brief. She took all the elements of our rather complicated business, and incorporated them into a beautiful design. She was friendly and highly professional, and just a joy to work with. I am thrilled with the logo, and look forward to working with her again in the future. Highly recommended.
Emma Notman - Olive Hill, Sabina
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