Facebook has over 2 billion active users and if you have a business you will certainly be one of them (if not, why not?).
These users are all subject to information overload on a daily basis. Visual content can help to quickly communicate a message to capture the attention of your target audience so it’s important that it connects with them, otherwise, they will just scroll on by, just like you find yourself doing.
Rather than focus on one ad that displayed all services provided, I decided that targeting segments of the market would be more appropriate and more powerful in getting the message across.
To bring attention to the fantastic services that Inspire Doncaster provide, I felt that emotional messages would be more effective rather than logical content. The ads were created to catch the attention of people in those certain situations as they could connect with the messages on a personal level.
The ads were created in the same style and used the brand colours as this helps to maintain brand consistency as well as reinforce brand awareness.