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Sprinkles Sweet Treats

Sprinkles Sweet Treats were an existing business who wanted a rebrand. The current logo didn’t really portray the fact that Sprinkles was a sweet shop specialising in sweet gifts including sweet trees.

Brand values included:
Bespoke, Engaging, Fun  & Traditional

Client request: “The only stipulation is that the colour scheme has to remain pink and black.”

Solution

The logo was designed in an old vintage style reminiscent of old sweet packaging to fulfil the fun and traditional brand values. The letter ‘i’ doubles up as a sweet tree with a traditional peppermint swirl pattern, whilst the small circles were added to give a feeling of ‘sprinkles’.