The ME Project is a support programme run by Cura-Care, that focusses on improving the mental health of Under 19 year olds.
Cura-Care wanted a completely separate logo to give The ME Project its own brand identity but still be connected to Cura-Care.
The target audience were children and young adults so the logo needed to be fresh and appealing to the younger generation.
The ME Project I Logo Design
Client request: “A logo design that is fresh and appealing to the younger generation”.
Logo Design Solution
The logo was designed to promote happiness and a healthy mind by representing an abstract version of the brain/mind. The brush stroke painted effect was inspired by the ‘Mind’ charity logo where calmness comes out of confusion (flowing, calm ‘ME’ text) . The colours were used to represent happiness and link back to the Cura-Care logo. The fun personal hand-written style fonts were used to appeal to the target audience.
If you’re interested in having a logo designed, just drop me a message here and I’d be more than happy to help 🙂
