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Why Hire a Professional Graphic Designer?

Take a look at the two images below. They were both created to inform customers of the services on offer. One was a DIY design created in Microsoft word and one was designed by a professional graphic designer.

You decide you need computer lessons to advance your career so have started looking for possible companies that can fulfil this need. You come across these two ads, who do you hire?

Flyer and leaflet design
professional leaflet design

First impressions matter

For all we know, these companies could have the exact same qualifications and experience to be able to teach computer lessons to people. These flyers tell another story, the one on the right helps the business to portray itself as the more professional company.

POTENTIAL CUSTOMERS WILL JUDGE A BUSINESS IN A COUPLE OF SECONDS
PURELY BASED ON VISUAL APPEAL.

As they say, you only have one chance to make a first impression. Whether it’s a logo, a website, a banner ad, an email signature or a flyer, potential customers will judge a business in a couple of seconds purely based on visual appeal.

High-quality graphic design gives businesses credibility, it doesn’t matter how great your product or service is, if you market your business with bad design no one is going to stick around long enough to find out.

All businesses have one thing in common,  they all face competition. To set them apart, they need differentiators, and good graphic design can help a business stand out.

In tough times the graphic design budget is one of the first things to go and businesses take it upon themselves to use existing staff (more often in marketing) to design company communications and this is counter productive.

Professional graphic design isn’t just about making things look pretty; it is used to entice and persuade customers into finding out more. A well designed brochure or leaflet compels readers to keep turning pages and an eye catching ad banner can direct customers or clients to take action which ultimately converts into sales.

So, whether you need a logo, a flyer, a banner at the top of your website or an actual sign hanging over the entrance of your business itself, drop me a message and let’s help your business to stand out over the competition 🙂