Twinwoods Adventure Rebrand
Your audience will change over time as your product or service evolves. Rebranding can help you to reach out and connect with new audiences where the old logo failed to relate to them.
Client Design Request :
A rebrand - we need to get across how important the Urban/Industrial, adrenaline aspect of the centre is.
- Flying – Indoor skydiving using a wind tunnel
- Surfing – Flowrider indoor surfing
- Climbing – Indoor climbing wall
- Racing – Racehouse, the indoor driving simulation centre
- Jumping – Bodyflight Vertigo power fan jump.
The Logo Design Solution
Twinwoods is an action-packed venue so it was important that the logo reflected that. It needed to show movement whilst telling the story of Twinwoods history.
The logo was designed with an urban vibe to provide a fresh new look that catered to the target audience.
As a former RAF base and home to the largest indoor skydiving wind tunnel, the logo was designed to emulate a propeller to pay homage to the air force connection as well as resembling the flat spin that the wind tunnel was built to combat.
Each part of the ‘propeller’ represents activities that Twinwoods provides:
Air, Water, Fire & Earth